Advertising / Iain MacRury.
Material type:
TextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill. ; 22 cmISBN: - 9780415251259 (hbk.)
- 0415251257 (hbk.)
- 9780415251266 (pbk.)
- 0415251265 (pbk.)
- 9780203493199 (ebook)
- 0203493192 (ebook)
- 659.1 22
- HF5823 .M132 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Kwara State University Library | HF5823 .L35 2009 (Browse shelf(Opens below)) | Available | 002945-01 | ||
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Books
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Kwara State University Library | HF5823 .L35 2009 (Browse shelf(Opens below)) | Available | 002945-02 |
Browsing Kwara State University Library shelves Close shelf browser (Hides shelf browser)
| HF5823 .E64 2009 Fall of PR and rise of advertising | HF5823 .E64 2009 Fall of PR and rise of advertising | HF5823 .E64 2009 Fall of PR and rise of advertising | HF5823 .L35 2009 Advertising / | HF5823 .L35 2009 Advertising / | HF5823 .O54 2007 The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / | HF5823 .O54 2007 The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / |
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
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