Advertising / Iain MacRury.

By: Material type: TextTextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill. ; 22 cmISBN:
  • 9780415251259 (hbk.)
  • 0415251257 (hbk.)
  • 9780415251266 (pbk.)
  • 0415251265 (pbk.)
  • 9780203493199 (ebook)
  • 0203493192 (ebook)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .M132 2009
Contents:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library HF5823 .L35 2009 (Browse shelf(Opens below)) Available 002945-01
Books Books Kwara State University Library HF5823 .L35 2009 (Browse shelf(Opens below)) Available 002945-02

Includes bibliographical references (p. [289]-314) and index.

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.

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