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Advertising /

MacRury, Iain.

Advertising / Iain MacRury. - London ; New York : Routledge, 2009. - xvii, 318 p. : ill. ; 22 cm. - Routledge introductions to media and communications . - Routledge introductions to media and communications. .

Includes bibliographical references (p. [289]-314) and index.

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.

ISBN: 9780415251259 (hbk.) 0415251257 (hbk.) 9780415251266 (pbk.) 0415251265 (pbk.) 9780203493199 (ebook) 0203493192 (ebook)

LCCN: 2008031536

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .M132 2009

Dewey Class. No.: 659.1

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