Persuasive advertising [Elektronisk resurs] : evidence-based principles / J. Scott Armstrong
Material type:
TextPublication details: New York : Palgrave Macmillan, cop. 2010.Description: 401 pSubject(s): Genre/Form: Additional physical formats: Print version:: Persuasive Advertising : Evidence-based PrinciplesDDC classification: - 659.1 22
- HF5822 .A76 2010
- Qbm
- Table of Contents / Abstracts
- Tillg�ng f�r G�teborgs universitet / Online access for the University of Gothenburg
- Tillg�nglig f�r anv�ndare inom Stockholms universitet Palgrave Connect eBooks Business & Management Collections:Full Text
- Tillg�nglig f�r anv�ndare inom H�gskolan i J�nk�ping / Restricted access Palgrave Connect:Full Text
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Kwara State University Library | HF5822 .A76 2010 (Browse shelf(Opens below)) | Available | 005705-01 | ||
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Books
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Kwara State University Library | HF5822 .A76 2010 (Browse shelf(Opens below)) | Available | 005705-02 |
Description based upon print version of record.
Cover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map;
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
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