MARC details
| 000 -LEADER |
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| fixed length control field |
03482cam a22005657a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
12080773 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
LIBRIS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210930195212.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr -n--------- |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110126s2010||||xxu o|||||||| ||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781403913432 (print) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
EBL578856 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)662258987 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AU-PeEL)EBL578856 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU-PeEL |
| Language of cataloging |
eng |
| Transcribing agency |
AU-PeEL |
| Modifying agency |
AU-PeEL |
| -- |
Gdig |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5822 |
| Item number |
.A76 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
Qbm |
| Number source |
kssb/8 (machine generated) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, J. Scott |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasive advertising |
| Medium |
[Elektronisk resurs] : |
| Remainder of title |
evidence-based principles / |
| Statement of responsibility, etc. |
J. Scott Armstrong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
cop. 2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
401 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Description based upon print version of record. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map; |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Annonsering |
| General subdivision |
psykologiska aspekter |
| Source of heading or term |
sao |
| Authority record control number or standard number |
139490 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Annonsering |
| Source of heading or term |
sao |
| Authority record control number or standard number |
139490 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
�vertalning |
| General subdivision |
psykologi |
| Source of heading or term |
sao |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Classified |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Armstrong, Scott |
| Title |
Persuasive Advertising : Evidence-based Principles |
| Place, publisher, and date of publication |
New York : Palgrave Macmillan,c2010 |
| International Standard Book Number |
9781403913432 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.1057/9780230285804">http://dx.doi.org/10.1057/9780230285804</a> |
| Public note |
Table of Contents / Abstracts |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/patron/FullRecord.aspx?p=578856">http://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/patron/FullRecord.aspx?p=578856</a> |
| Public note |
Tillg�ng f�r G�teborgs universitet / Online access for the University of Gothenburg |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://link.sub.su.se/sfxsub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2670000000035329&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&">http://link.sub.su.se/sfxsub?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2670000000035329&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&</a> |
| Public note |
Tillg�nglig f�r anv�ndare inom Stockholms universitet |
| -- |
Palgrave Connect eBooks Business & Management Collections:Full Text |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://sfxeu10.hosted.exlibrisgroup.com/sfxjon/?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2670000000035329&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&">http://sfxeu10.hosted.exlibrisgroup.com/sfxjon/?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2670000000035329&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&</a> |
| Public note |
Tillg�nglig f�r anv�ndare inom H�gskolan i J�nk�ping / Restricted access |
| -- |
Palgrave Connect:Full Text |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
