Persuasive advertising evidence-based principles /
Armstrong, J. Scott
Persuasive advertising evidence-based principles / [Elektronisk resurs] : J. Scott Armstrong - New York : Palgrave Macmillan, cop. 2010. - 401 p.
Description based upon print version of record.
Cover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map;
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Annonsering--psykologiska aspekter
Annonsering
�vertalning--psykologi
Business.
Advertising
Advertising, Classified
Electronic books.
HF5822 / .A76 2010
659.1
Persuasive advertising evidence-based principles / [Elektronisk resurs] : J. Scott Armstrong - New York : Palgrave Macmillan, cop. 2010. - 401 p.
Description based upon print version of record.
Cover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map;
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Annonsering--psykologiska aspekter
Annonsering
�vertalning--psykologi
Business.
Advertising
Advertising, Classified
Electronic books.
HF5822 / .A76 2010
659.1