Lights, camera, Madison Avenue : the golden age of advertising

By: Material type: TextTextPublication details: North Carolina, : McFarland & Company, Inc., Jefferson, 2016Description: viii, 198 pages ; illus., includes bibliography & referencesISBN:
  • 9781476662336 - pbk
Subject(s): DDC classification:
  • 659.14/309730904
LOC classification:
  • HF6146.T42 N38 2015
Summary: "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Kwara State University Library Main Library HF6146.T5 .N38 2016 (Browse shelf(Opens below)) 01 Available 019306 - 01
Books Books Kwara State University Library Main Library HF6146.T5 .N38 2016 (Browse shelf(Opens below)) 02 Available 019306 - 02

"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--

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