Lights, camera, Madison Avenue : (Record no. 8821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01054cam a2200193 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151125s2015 ncu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781476662336 - pbk |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Naud, Robert, 1931- |
| 245 10 - TITLE STATEMENT | |
| Title | Lights, camera, Madison Avenue : |
| Remainder of title | the golden age of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | North Carolina, : |
| Name of publisher | McFarland & Company, Inc., Jefferson, |
| Date of publication | 2016 |
| 300 ## - COLLATION | |
| Pagination | viii, 198 pages ; illus., |
| Other physical details | includes bibliography & references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"-- |
| 650 #0 - TRACINGS | |
| Main Subject | 1. Television commercials |
| Subdivision (2nd) | History |
| 650 #0 - TRACINGS | |
| Main Subject | 2. Advertising |
| Subdivision (2nd) | History |
| 650 #0 - TRACINGS | |
| Main Subject | 3. Advertising executives |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.T42 |
| Item number | N38 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14/309730904 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2022-11-08 | 019306 - 01 | HF6146.T5 .N38 2016 | 019306 - 01 | 01 | Books | |
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2022-11-08 | 019306 - 02 | HF6146.T5 .N38 2016 | 019306 - 02 | 02 | Books |