Advertising in New Formats and Media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium.

Contributor(s): Material type: TextTextPublication details: Bingley, UK, : Emerald Group Publishing Limited, 2016Description: xviii, 412 p., illus., includes indexISBN:
  • 9781785603136 - hbk
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF5823 .A16865 2016
Summary: This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides an overview of insights into modern advertising practice for advertising academics and practitioners alike.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Kwara State University Library Main Library HF5823 .A38 2016 (Browse shelf(Opens below)) 01 Available 019378 - 01
Books Books Kwara State University Library Main Library HF5823 .A38 2016 (Browse shelf(Opens below)) 02 Available 019378 - 02

This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides an overview of insights into modern advertising practice for advertising academics and practitioners alike.

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