Advertising in New Formats and Media : (Record no. 8808)

MARC details
000 -LEADER
fixed length control field 01280cam a22001817i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160809t20162016enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781785603136 - hbk
245 00 - TITLE STATEMENT
Title Advertising in New Formats and Media :
Remainder of title current research and implications for marketers /
Statement of responsibility, etc edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Bingley, UK, :
Name of publisher Emerald Group Publishing Limited,
Date of publication 2016
300 ## - COLLATION
Pagination xviii, 412 p., illus.,
Other physical details includes index
520 ## - SUMMARY, ETC.
Summary, etc This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides an overview of insights into modern advertising practice for advertising academics and practitioners alike.
650 #0 - TRACINGS
Main Subject 1. Advertising
Subdivision (2nd) technological innovations.
650 #7 - TRACINGS
Main Subject 2. Business and Management
700 1# - ADDITIONAL AUTHOR
Additional Author Pelsmacker, Patrick de,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A16865 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Shelving location Date acquired Accession No. Full call number Barcode. Copy number Koha item type
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2022-11-07 019378 - 01 HF5823 .A38 2016 019378 - 01 01 Books
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2022-11-07 019378 - 02 HF5823 .A38 2016 019378 - 02 02 Books