Strategic program planning for effective public relations campaigns / Laurie J. Wilson.

By: Material type: TextTextPublication details: Dubuque, Iowa : Kendall/Hunt Pub., c2008.Description: vii, 162 p. : ill. ; 28 cmISBN:
  • 9780757548871
Subject(s): LOC classification:
  • P95.815 .W55 2008
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"Research, planning, communication, evaluation"--Cover.

Includes bibliographical references and index.

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