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Strategic program planning for effective public relations campaigns /

Wilson, Laurie J., APR

Strategic program planning for effective public relations campaigns / Laurie J. Wilson. - Dubuque, Iowa : Kendall/Hunt Pub., c2008. - vii, 162 p. : ill. ; 28 cm.

"Research, planning, communication, evaluation"--Cover.

Includes bibliographical references and index.

ISBN: 9780757548871

LCCN: 97214221

Subjects--Topical Terms:
Public relations--Management.

LC Class. No.: P95.815 / .W55 2008

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