The media of mass communication / John Vivian.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson, c2013.Description: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN: - 9780205029587 (pbk.)
- 302.23 23
- P90 .V58 2013
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Kwara State University Library | P90 .V58 2013 (Browse shelf(Opens below)) | Available | 008668--01 | ||
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Kwara State University Library | P90 .V58 2013 (Browse shelf(Opens below)) | Available | 008668--02 | ||
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Kwara State University Library | P90 .V58 2013 (Browse shelf(Opens below)) | Available | 008668--03 | ||
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Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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