The media of mass communication /
Vivian, John.
The media of mass communication / John Vivian. - Upper Saddle River, N.J. : Pearson, c2013. - xxxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
9780205029587 (pbk.)
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90 / .V58 2013
302.23
The media of mass communication / John Vivian. - Upper Saddle River, N.J. : Pearson, c2013. - xxxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
9780205029587 (pbk.)
2012001324
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.
P90 / .V58 2013
302.23