The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Material type: TextTextPublication details: London : Thames & Hudson, 2012.Description: 296 p. : ill. ; 24 cmISBN:
  • 9780500290316 (pbk.)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .B27 2012
Contents:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library HF5823 .B27 2012 (Browse shelf(Opens below)) Available 006420-01
Books Books Kwara State University Library HF5823 .B27 2012 (Browse shelf(Opens below)) Available 006420-02

Previous ed.: 2008.

Includes bibliographical references (p. 291) and index.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

There are no comments on this title.

to post a comment.