The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : Thames & Hudson, 2012. - 296 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references (p. 291) and index.
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
9780500290316 (pbk.)
2011937503
GBB214831 bnb
016030449 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2012
659.1
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : Thames & Hudson, 2012. - 296 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references (p. 291) and index.
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
9780500290316 (pbk.)
2011937503
GBB214831 bnb
016030449 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B27 2012
659.1