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Principles and practice of marketing /

By:

Jobber, David

Material type: Text

TextPublication details: New York: McGraw-Hill, 2010Edition: 6eDescription: xxx, 946 p. : ills., includes indexISBN:

9780077123307 - pbk

Subject(s):

DDC classification:

658.8

LOC classification:

HF5415.J53 2010

Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Kwara State University Library Main Library	HF5415.J63 2010 (Browse shelf(Opens below))	01	Available		003906 - 01
Books	Kwara State University Library Main Library	HF5415.J63 2010 (Browse shelf(Opens below))	02	Available		003906 - 02

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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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