Principles and practice of marketing / (Record no. 5358)

MARC details
000 -LEADER
fixed length control field 00814cam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101130s2010 enka b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780077123307 - pbk
100 1# - MAIN ENTRY--AUTHOR
Author Jobber, David,
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
250 ## - EDITION STATEMENT
Edition statement 6e.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher McGraw-Hill,
Date of publication 2010
300 ## - COLLATION
Pagination xxx, 946 p. : ills.,
Other physical details includes index
520 8# - SUMMARY, ETC.
Summary, etc This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
650 #0 - TRACINGS
Main Subject 1. Marketing.
650 #0 - TRACINGS
Main Subject 2. Marketing -- Europe -- Case studies.
650 07 - TRACINGS
Main Subject 3. Europe.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.J53 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Holdings
Source of classification or shelving scheme Not for loan Permanent location Current location Shelving location Date acquired Accession No. Full call number Barcode. Copy number Koha item type
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2022-01-11 003906 - 01 HF5415.J63 2010 003906 - 01 01 Books
Library of Congress Classification   Kwara State University Library Kwara State University Library Main Library 2022-01-11 003906 - 02 HF5415.J63 2010 003906 - 02 02 Books