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The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols.

By:

Taylor, David, 1964-

Contributor(s):

Nichols, David, 1967-

Material type: Text

TextPublication details: Chichester, West Sussex : Wiley, 2010.Edition: 2nd edDescription: xiv, 239 p. : ill. ; 25 cmISBN:

9780470686195 (hardback)

Subject(s):

DDC classification:

658.8/27 22

LOC classification:

HD69 .T39 2010

Online resources:

Cover image

Summary: "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Kwara State University Library	HD69 .T39 2010 (Browse shelf(Opens below))	Available		003812-01
Books	Kwara State University Library	HD69 .T39 2010 (Browse shelf(Opens below))	Available		003812-02

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Includes bibliographical references and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

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