The brand gym : a practical workout to gain and retain brand leadership /
Taylor, David, 1964-
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex : Wiley, 2010. - xiv, 239 p. : ill. ; 25 cm.
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
9780470686195 (hardback)
2010008440
GBB002002 bnb
015455263 Uk
Brand name products.
Product management.
HD69 / .T39 2010
658.8/27
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex : Wiley, 2010. - xiv, 239 p. : ill. ; 25 cm.
Includes bibliographical references and index.
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
9780470686195 (hardback)
2010008440
GBB002002 bnb
015455263 Uk
Brand name products.
Product management.
HD69 / .T39 2010
658.8/27