Basic marketing : (Record no. 5346)

MARC details
000 -LEADER
fixed length control field 01099nam a22003497a 4500
001 - CONTROL NUMBER
control field 11357751
003 - CONTROL NUMBER IDENTIFIER
control field LIBRIS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210930195158.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090326s2009 xxu|||| |00| ||eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071281041
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn316321937
040 ## - CATALOGING SOURCE
Original cataloging agency DEBSZ
Description conventions rakwb
Language of cataloging ger
Transcribing agency LC
Modifying agency Sha
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .P47 2009
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number Qbl
Number source kssb/8 (machine generated)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 17. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. cop. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 758 s. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
Source of heading or term shbe
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Relationship aut
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name MacCarthy, E. Jerome.
Relationship aut
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2017-08-24   HF5414.P47 2009 004117-01 2017-08-24 2017-08-24 Books
    Library of Congress Classification     Kwara State University Library Kwara State University Library   2017-08-24   HF5414.P47 2009 004117-02 2017-08-24 2017-08-24 Books