Basic marketing : a marketing strategy planning approach /
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 17. ed. - Boston : McGraw-Hill Irwin, cop. 2009 - 758 s. : ill.
Includes index.
9780071281041
Marketing--Management.
Marketing management
HF5414 / .P47 2009
658.8
658.8
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 17. ed. - Boston : McGraw-Hill Irwin, cop. 2009 - 758 s. : ill.
Includes index.
9780071281041
Marketing--Management.
Marketing management
HF5414 / .P47 2009
658.8
658.8