Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD.

By: Material type: TextTextPublication details: Champaign, IL, : Human Kinetics, 2017Edition: Second editionDescription: xiii, 409 p., illus., includes bibliographical references & indexISBN:
  • 9781492525776 - hbk
Subject(s): DDC classification:
  • 796.06/9
LOC classification:
  • GV713.P43 2017 019327P-01
Summary: "Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Kwara State University Library Main Library GV713.S77 2017 (Browse shelf(Opens below)) 02 Available 019327-02
Books Books Kwara State University Library Main Library GV713 .S77 2017 (Browse shelf(Opens below)) 01 Available 019327 - 01

"Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website

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