Strategic sport communication / (Record no. 8728)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01858cam a2200205 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151103s2017 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781492525776 - hbk |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Pedersen, Paul Mark, |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic sport communication / |
| Statement of responsibility, etc | Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Champaign, IL, : |
| Name of publisher | Human Kinetics, |
| Date of publication | 2017 |
| 300 ## - COLLATION | |
| Pagination | xiii, 409 p., illus., |
| Other physical details | includes bibliographical references & index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations."--Publisher's website |
| 650 #0 - TRACINGS | |
| Main Subject | 1. Sports administration. |
| 650 #0 - TRACINGS | |
| Main Subject | 2. Communication in sports. |
| 650 #0 - TRACINGS | |
| Main Subject | 3. Communications Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV713.P43 2017 |
| Item number | 019327P-01 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.06/9 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Accession No. | Full call number | Barcode. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2022-11-30 | 019327 - 01 | GV713 .S77 2017 | 019327 - 01 | 01 | Books | |
| Library of Congress Classification | Kwara State University Library | Kwara State University Library | Main Library | 2023-02-02 | 019327-02 | GV713.S77 2017 | 019327-02 | 02 | Books |