The media of mass communication / John Vivian.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson, c2013.Description: xxxvi, 478 p. : ill. (some col.) ; 28 cmISBN:
  • 9780205029587 (pbk.)
Subject(s): DDC classification:
  • 302.23 23
LOC classification:
  • P90 .V58 2013
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library P90 .V58 2013 (Browse shelf(Opens below)) Available 008668--01
Books Books Kwara State University Library P90 .V58 2013 (Browse shelf(Opens below)) Available 008668--02
Books Books Kwara State University Library P90 .V58 2013 (Browse shelf(Opens below)) Available 008668--03
Books Books Kwara State University Library P90 .V58 2013 (Browse shelf(Opens below)) Available 008668--04

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

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