Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.

Contributor(s): Material type: TextTextSeries: Electronic media research seriesPublisher: New York, NY : Routledge, Taylor & Francis Group, 2013Description: xv, 278 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415818155 (hardback)
Subject(s): DDC classification:
  • 302.23 23
LOC classification:
  • P96.M34 .M38 2013
Contents:
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library P96.M34 .M38 2013 (Browse shelf(Opens below)) Available 015939-03
Books Books Kwara State University Library P96.M34 .M38 2013 (Browse shelf(Opens below)) Available 015939-04
Books Books Kwara State University Library P96.M34 .M38 2013 (Browse shelf(Opens below)) Available 015939-05

"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.

Includes bibliographical references and index.

Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.

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