Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium /
Media management and economics research in a transmedia environment : papers from the 2012 Broadcast Education Association research symposium /
symposium chair [and] edited by Alan B. Albarran.
- xv, 278 pages : illustrations ; 24 cm.
- Electronic media research series .
"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Includes bibliographical references and index.
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
9780415818155 (hardback)
2012042130
Mass media--Management--Congresses.
Mass media--Economic aspects--Congresses.
Convergence (Telecommunication)--Congresses.
P96.M34 / .M38 2013
302.23
"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Includes bibliographical references and index.
Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
9780415818155 (hardback)
2012042130
Mass media--Management--Congresses.
Mass media--Economic aspects--Congresses.
Convergence (Telecommunication)--Congresses.
P96.M34 / .M38 2013
302.23