| 000 | 01054cam a2200193 i 4500 | ||
|---|---|---|---|
| 008 | 151125s2015 ncu b 001 0 eng | ||
| 020 | _a9781476662336 - pbk | ||
| 050 | 0 | 0 |
_aHF6146.T42 _bN38 2015 |
| 082 | 0 | 0 | _a659.14/309730904 |
| 100 | 1 | _aNaud, Robert, 1931- | |
| 245 | 1 | 0 |
_aLights, camera, Madison Avenue : _bthe golden age of advertising |
| 260 |
_aNorth Carolina, : _bMcFarland & Company, Inc., Jefferson, _c2016 |
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| 300 |
_aviii, 198 pages ; illus., _bincludes bibliography & references |
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| 520 | _a"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"-- | ||
| 650 | 0 |
_a1. Television commercials _xHistory |
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| 650 | 0 |
_a2. Advertising _xHistory |
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| 650 | 0 | _a3. Advertising executives | |
| 942 | _cBK | ||
| 999 |
_c8821 _d8821 |
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