000			01280cam a22001817i 4500
008			160809t20162016enka b 001 0 eng d
020			_a9781785603136 - hbk
050	0	0	_aHF5823 _b.A16865 2016
082	0	4	_a659.1
245	0	0	_aAdvertising in New Formats and Media : _bcurrent research and implications for marketers / _cedited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium.
260			_aBingley, UK, : _bEmerald Group Publishing Limited, _c2016
300			_axviii, 412 p., illus., _bincludes index
520			_aThis book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides an overview of insights into modern advertising practice for advertising academics and practitioners alike.
650		0	_a1. Advertising _xtechnological innovations.
650		7	_a2. Business and Management
700	1		_aPelsmacker, Patrick de,
942			_cBK
999			_c8808 _d8808