000			02175cam a2200445 i 4500
001			21240489
003			OSt
005			20220201124442.0
008			191011s2021 iaua j 001 0 eng
010			_a 2019046388
020			_a9781260570915 _q(bound edition ; _qalk. paper)
020			_a1260260372 _q(bound edition ; _qalk. paper)
020			_a9781264024063 _q(loose-leaf edition)
020			_a1264024061 _q(loose-leaf edition)
020			_z9781260736830 _q(ebook)
020			_z9781260736885 _q(ebook other)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M378 2021
082	0	0	_a658.8 _223
100	1		_aPerreault, William D., _cJr., _eauthor.
245	1	0	_aEssentials of marketing / _cWilliam D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
250			_a17 Edition.
264		1	_aNew York, New York : _bMcGraw-Hill Education, _c[2021].
300			_axxxii, 768 pages : _billustrations (some color) ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the authors' Essentials of marketing, [2019]
504			_aIncludes bibliographical references (pages 685-732) and index.
520			_a"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- _cProvided by publisher.
521			_aAges 18+ _bMcGraw-Hill Education
650		0	_aMarketing.
700	1		_aCannon, Joseph P. _c(Assistant professor of marketing), _eauthor.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome), _eauthor.
776	0	8	_iOnline version: _aPh.D, William D. Perreault JR.,, _tEssentials of marketing _b17. _dDubuque : McGraw-Hill Education, 2021. _z9781260736830 _w(DLC) 2019046389
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c7980 _d7980