| 000 | 00876cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 2610209 | ||
| 003 | OSt | ||
| 005 | 20210930195522.0 | ||
| 008 | 971112s1997 iaua b 001 0 eng | ||
| 010 | _a 97214221 | ||
| 020 | _a9780757548871 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aP95.815 _b.W55 2008 |
| 100 | 1 |
_aWilson, Laurie J., _cAPR |
|
| 245 | 1 | 0 |
_aStrategic program planning for effective public relations campaigns / _cLaurie J. Wilson. |
| 260 |
_aDubuque, Iowa : _bKendall/Hunt Pub., _cc2008. |
||
| 300 |
_avii, 162 p. : _bill. ; _c28 cm. |
||
| 500 | _a"Research, planning, communication, evaluation"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5683 _d5683 |
||