000 01833cam a2200373 i 4500
001 17540064
003 OSt
005 20210930195440.0
008 121126s2013 nyua b 101 0 eng
010 _a 2012042130
020 _a9780415818155 (hardback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aP96.M34
_b.M38 2013
082 0 0 _a302.23
_223
245 0 0 _aMedia management and economics research in a transmedia environment :
_bpapers from the 2012 Broadcast Education Association research symposium /
_csymposium chair [and] edited by Alan B. Albarran.
264 1 _aNew York, NY :
_bRoutledge, Taylor & Francis Group,
_c2013.
300 _axv, 278 pages :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aElectronic media research series
500 _a"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
504 _aIncludes bibliographical references and index.
505 0 _aMedia management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
650 0 _aMass media
_xManagement
_vCongresses.
650 0 _aMass media
_xEconomic aspects
_vCongresses.
650 0 _aConvergence (Telecommunication)
_vCongresses.
700 1 _aAlbarran, Alan B.,
_eeditor of compilation.
710 2 _aBroadcast Education Association (U.S.)
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c5620
_d5620