000			01841cam a2200373 a 4500
001			15455205
003			OSt
005			20210930195417.0
008			080917s2009 nyuaf b 001 0beng
010			_a 2008040118
020			_a9781403978950
035			_a(OCoLC)256763859
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5810.O34 _b.A3 2010
082	0	0	_a659.092 _aB _222
100	1		_aRoman, Kenneth.
245	1	4	_aThe king of Madison Avenue : _bDavid Ogilvy and the making of modern advertising / _cKenneth Roman.
246	3	0	_aDavid Ogilvy and the making of modern advertising
260			_aNew York : _bPalgrave Macmillan, _c2010
300			_axiv, 282 p., [8] p. of plates : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [249]-271) and index.
520			_aFamous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
600	1	0	_aOgilvy, David, _d1911-1999.
650		0	_aAdvertising executives _zUnited States _vBiography.
650		0	_aAdvertising agencies _zUnited States _xHistory _y20th century.
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040118.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c5584 _d5584