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007			cr -n---------
008			110126s2010||||xxu o|||||||| ||eng|c
020			_z9781403913432 (print)
035			_aEBL578856
035			_a(OCoLC)662258987
035			_a(AU-PeEL)EBL578856
040			_aAU-PeEL _beng _cAU-PeEL _dAU-PeEL _dGdig
050			_aHF5822 _b.A76 2010
082	0	0	_a659.1 _222
084			_aQbm _2kssb/8 (machine generated)
100	1		_aArmstrong, J. Scott
245	1	0	_aPersuasive advertising _h[Elektronisk resurs] : _bevidence-based principles / _cJ. Scott Armstrong
260			_aNew York : _bPalgrave Macmillan, _ccop. 2010.
300			_a401 p.
500			_aDescription based upon print version of record.
505	0		_aCover; Contents; List of exhibits; Preface; Acknowledgements; Introduction; Types of evidence; Conditions; The principles; Creativity; Evaluating advertisements; Conclusions; Appendices; Glossary; References; Name index; Subject index; Persuasion Principles Map;
520			_aWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
650		7	_aAnnonsering _xpsykologiska aspekter _2sao _0139490
650		7	_aAnnonsering _2sao _0139490
650		7	_a�vertalning _xpsykologi _2sao
650		4	_aBusiness.
650		0	_aAdvertising
650		0	_aAdvertising, Classified
655		0	_aElectronic books.
776	0	8	_iPrint version: _aArmstrong, Scott _tPersuasive Advertising : Evidence-based Principles _dNew York : Palgrave Macmillan,c2010 _z9781403913432
856	4	2	_uhttp://dx.doi.org/10.1057/9780230285804 _zTable of Contents / Abstracts
856	4	0	_uhttp://ezproxy.ub.gu.se/login?url=http://www.GU.eblib.com/patron/FullRecord.aspx?p=578856 _zTillg�ng f�r G�teborgs universitet / Online access for the University of Gothenburg
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