000 00904cam a22002894a 4500
001 14613641
003 OSt
005 20210930195210.0
008 061027s2008 ohua b 001 0 eng
010 _a 2006937490
020 _a0324362080 (hbk. : student ed.)
020 _a0324544863 (hbk. : instructor's ed.)
040 _aDLC
_cLC
050 0 0 _aHF5415
_b.L26 2008
100 1 _aLamb, Charles W.
245 1 0 _aMarketing /
_cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
250 _a9th ed.
260 _aMason, OH :
_bThomson/South-Western,
_cc2008.
300 _axxxi, 671 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
700 1 _aHair, Joseph F.
700 1 _aMcDaniel, Carl D.
906 _a7
_bcbc
_corignew
_d3
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c5364
_d5364