000 | 00904cam a22002894a 4500 | ||
---|---|---|---|
001 | 14613641 | ||
003 | OSt | ||
005 | 20210930195210.0 | ||
008 | 061027s2008 ohua b 001 0 eng | ||
010 | _a 2006937490 | ||
020 | _a0324362080 (hbk. : student ed.) | ||
020 | _a0324544863 (hbk. : instructor's ed.) | ||
040 |
_aDLC _cLC |
||
050 | 0 | 0 |
_aHF5415 _b.L26 2008 |
100 | 1 | _aLamb, Charles W. | |
245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
250 | _a9th ed. | ||
260 |
_aMason, OH : _bThomson/South-Western, _cc2008. |
||
300 |
_axxxi, 671 p. : _bill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 | _aHair, Joseph F. | |
700 | 1 | _aMcDaniel, Carl D. | |
906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c5364 _d5364 |