| 000 | 00814cam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 101130s2010 enka b 001 0 eng c | ||
| 020 | _a9780077123307 - pbk | ||
| 050 | _aHF5415.J53 2010 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 | _aJobber, David, | |
| 245 | 1 | 0 | _aPrinciples and practice of marketing / |
| 250 | _a6e. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c2010 |
||
| 300 |
_axxx, 946 p. : ills., _bincludes index |
||
| 520 | 8 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice. | |
| 650 | 0 | _a1. Marketing. | |
| 650 | 0 | _a2. Marketing -- Europe -- Case studies. | |
| 650 | 0 | 7 | _a3. Europe. |
| 942 | _cBK | ||
| 999 |
_c5358 _d5358 |
||