| 000 | 01053cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15574244 | ||
| 003 | OSt | ||
| 005 | 20210930195202.0 | ||
| 008 | 090105s2010 mauab b 001 0 eng | ||
| 010 | _a 2008053218 | ||
| 020 | _a9780073380957 (alk. paper) | ||
| 035 | _a(OCoLC)ocn226356759 | ||
| 035 | _a(OCoLC)226356759 | ||
| 040 |
_aDLC _cLC _dBTCTA _dBAKER _dC#P _dCDX _dBWX _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.G74 2010 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aGrewal, Dhruv. | |
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxxv, 683 p. : _bill. (chiefly col.), col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 625-656) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLevy, Michael, _d1950- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c5352 _d5352 |
||