000			02906cam a2200373 i 4500
001			18019952
003			OSt
005			20210930193418.0
008			140127s2014 nyua b 001 0 eng
010			_a 2013048638
020			_a9781623568795 (HB : alk. paper)
020			_a9781623564209 (PB : alk. paper)
020			_z9781623569853 (ePub)
020			_z9781623563943 (ePDF)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aPN1995.9.H6 _bM48 2014
082	0	0	_a791.43/6164 _223
245	0	0	_aMerchants of menace : _bthe business of horror cinema / _cedited by Richard Nowell.
264		1	_aNew York : _bBloomsbury, an imprint of Bloomsbury Publishing Inc, _c2014.
300			_axiv, 264 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aProduction lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.
650		0	_aHorror films _xHistory and criticism.
650		0	_aHorror films _xProduction and direction.
650		0	_aHorror films _xMarketing.
700	1		_aNowell, Richard, _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c3454 _d3454