000			02494cam a22004217i 4500
001			18467543
003			OSt
005			20210930193327.0
008			150128t20152015ne a b 001 0 eng d
010			_a 2015932093
020			_a9780124201972 _q(paperback)
020			_a0124201970 _q(paperback)
020			_z9780127999241
035			_a(OCoLC)ocn907645232
040			_aMNW _beng _cMNW _erda _dFM0 _dCDX _dNUI _dYDXCP _dBTCTA _dNAM _dOCLCQ _dBDX _dDLC
042			_alccopycat
050	0	0	_aQA76.9 _bH85 2015
082	0	4	_a004.21 _223
100	1		_aHodges-Schell, Martina, _eauthor.
245	1	0	_aCommunicating the UX vision : _b13 anti-patterns that block good ideas / _cMartina Hodges-Schell, James O'Brien.
264		1	_aAmsterdam ; _aBoston : _bMorgan Kaufmann, _c[2015]
264		4	_c♭2015
300			_axliv, 329 pages : _billustrations (chiefly color) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aSpeaking different languages -- Having different KPIs -- Not embracing everyone's goals -- Presenting without contextualizing -- Being in the room but not present -- Not having a consistent design language -- Throwing deliverables over the fence -- Living in the deliverables -- Assuming others don't get design -- Insisting on perfection -- Responding to tone, not content -- Defending too hard -- Not defending hard enough -- Identifying and fixing your own anti-patterns -- Relaxation techniques at work -- Group design techniques.
520			_aThis book identifies the 13 main challenges designers face when they talk about their work and provides communication strategies so that a better design, not a louder argument, is what makes it into the world. Communicating the UX vision helps you identify the skills and behavioral patterns to present your work in more persuasive ways, and respond more constructively to feedback from coworkers and stakeholders.
650		0	_aUser-centered system design _xResearch.
650		0	_aHuman-computer interaction _xSocial aspects.
700	1		_aO'Brien, James, _eauthor.
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1614/2015932093-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c3391 _d3391