000 01288cam a2200361 i 4500
001 17893498
003 OSt
005 20210930193148.0
008 130920s2014 ne a b 001 0 eng
010 _a 2013037659
020 _a9780124166905 (pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5416.5
_b.S48 2014
082 0 0 _a658.8/16
_223
100 1 _aSeufert, Eric Benjamin.
245 1 0 _aFreemium economics :
_bleveraging analytics and user segmentation to drive revenue /
_cEric Benjamin Seufert.
264 1 _aAmsterdam ;
_aBoston :
_bElsevier/Morgan Kaufmann,
_c[2014]
300 _axix, 233 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 227-228) and index.
650 0 _aPricing.
650 0 _aBundling (Marketing)
650 0 _aMarketing.
650 0 _aDemand (Economic theory)
650 0 _aConsumption (Economics)
650 0 _aComputer software industry
_vCase studies.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c3271
_d3271