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001			18074812
003			OSt
005			20210930193136.0
008			140320t20142014ne a b 000 0 eng d
010			_a 2013372056
016	7		_a016315513 _2Uk
020			_a0124103936
020			_a9780124103931
035			_a(OCoLC)ocn828670764
040			_aYDXCP _beng _cYDXCP _erda _dBTCTA _dUKMGB _dGZU _dCUI _dDLC
042			_alccopycat
050	0	0	_aHF5549.5.I6 _bW549 2014
100	1		_aWilson, Chauncey.
245	1	0	_aInterview techniques for UX practitioners : _ba user-centered design method / _cChauncey Wilson.
264		1	_aAmsterdam ; _aBoston : _bMorgan Kaufmann, _c2014.
264		4	_c♭2014
300			_aix, 122 pages : _billustrations ; _c23 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 119-122).
505	0		_aChapter 1: Structured interviews -- Overview of structured interviews -- When should you use structured interviews? -- Strengths -- Weaknesses -- What do you need to use structured interviews? -- Procedures and practical advice on structured interviews -- Variations and extensions to structured interviews -- Major issues with structured interviews -- Chapter 2: Semi-structured interviews -- Overview of semi-structured interviews -- When should you use semi-structured interviews? -- Strengths -- Weaknesses -- What do you need to use semi-structured interviews? -- Procedures and practical advice on semi-structured interviews -- Variations and extensions to the semi-structured interview model -- Major issues with semi-structured interviews -- Chapter 3: Unstructured interviews -- Overview of unstructured interviews -- When should you use unstructured interviews? -- Strengths -- Weaknesses -- What do you need to use unstructured interviews? -- Procedures and practical advice on the unstructured interview method -- Variations and extensions to unstructured interviews -- Major issues in the use of the unstructured interview method -- Chapter 4: Overview of the phone interview method -- When should you use phone interviews? -- Strengths -- Weaknesses -- What do you need to use this method? -- Procedures and practical advice on phone interviews -- Variations and extensions to the phone interview method -- Major issues in the use of the phone interview method -- Chapter 5: Focus groups -- Overview of focus groups -- When should you use focus groups? -- Strengths -- Weaknesses -- What do you need to use focus groups? -- Procedures and practical advice on focus groups -- Variations and extensions to focus groups -- Major issues in focus groups -- Chapter 6: General interviewing issues -- Sampling methods -- The use of incentives
520			_aThis book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven't been discussed before - readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques. Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.
545			_aChauncey Wilson has spent more than 20 years as an engineering psychologist, user interface designer, usability engineer, and product development manager. His academic background includes a physics degree and graduate training in social psychology, human factors engineering, and statistics.
650		0	_aEmployment interviewing _vHandbooks, manuals, etc.
650		0	_aUser-centered system design _xVocational guidance.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1606/2013372056-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c3256 _d3256