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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Kwara State University Library (1)Call number: HD69.B7 .K45 1998.

2.
The economy of brands / Jan Lindemann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke ; New York : Palgrave Macmillan, c2010
Availability: Items available for loan: Kwara State University Library (2)Call number: HD69 .L54 2012, ...

3.
The brand gym : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex : Wiley, 2010
Online resources:
Availability: Items available for loan: Kwara State University Library (2)Call number: HD69 .T39 2010, ...

4.
Advertising & promotion /An Integrated Marketing communications perspective George E.Belch and Michael A.Belch by
Edition: 5th edition
Material type: Text Text; Literary form: Not fiction
Language: English
Publisher number:
  • McGrawiHill
Publisher: London : Sage Publications, 2021Publisher: Thousands Oaks, CA : Sage Publications, 2021Copyright date: �2021
Availability: Items available for loan: Kwara State University Library (2)Call number: HF5823. B45 2021, ...

5.
Advertising & promotion / Hackley, Christopher E.; Hackley, Rungpaka Amy by
Edition: 4e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2018
Availability: Items available for loan: Kwara State University Library (2)Call number: HF5823 .H33 2018, ...

6.
Essential elements for brand identity: 100 principles for designing logos and building brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA: Rockport, 2013
Availability: Items available for loan: Kwara State University Library (1)Call number: NC1002.B83 2013.

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