Narrative advertising models and conceptualization in the digital age

By: Material type: TextTextSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublication details: Hershey, PA,. : Business Science Reference, 2017Description: xxii, 360 p., illus., includes indexISBN:
  • 9781522523734 - hbk
Subject(s): DDC classification:
  • 659.14/4
LOC classification:
  • HF6146.I58 N37 2017
Summary: "This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Kwara State University Library Main Library HF5823 .Y55 2017 (Browse shelf(Opens below)) 01 Available 019397 - 01
Books Books Kwara State University Library Main Library HF5823 .Y55 2017 (Browse shelf(Opens below)) 02 Available 019397 - 02

"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--

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