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1.
Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South-Western Cengage Learning, c2009
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Kwara State University Library (1)Call number: HF5821 .O48 2009.

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2.
Media handbook: A complete guide to advertising media selection, planning, research, and buying by Series: Routledge communication series
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2022
Availability: Items available for reference: Kwara State University Library: Not for loan (2)Call number: HF5826.K38 2022 REF, ...

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