The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2010Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cmISBN:
  • 9781403978950
Other title:
  • David Ogilvy and the making of modern advertising
Subject(s): DDC classification:
  • 659.092 B 22
LOC classification:
  • HF5810.O34 .A3 2010
Online resources: Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Item type Current library Call number Status Date due Barcode
Books Books Kwara State University Library HF5810.O34 .A3 2010 (Browse shelf(Opens below)) Available 006763-01
Books Books Kwara State University Library HF5810.O34 .A3 2010 (Browse shelf(Opens below)) Available 006763-02

Includes bibliographical references (p. [249]-271) and index.

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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