TY  - BOOK
AU  - Kelley, Larry D. 
AU  - Jugenheimer, Donald W.
TI  - Advertising account planning: Planning and managing an IMC campaign
SN  - 9780765640352 -hbk
AV  - HF5823.K45 2015 020122
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Advertising-
KW  - Management
KW  - Advertising campaign
ER  -