Kelley, Larry D.  <br/><br/>
Advertising account planning:  Planning and managing an IMC campaign 

 - 3rd ed. 
 - London:  Routledge,  2015 
 - ix, 252p.: ilus.;  Includes index 
<br/><br/><label>ISBN: </label>9780765640352 -hbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising---Management<br/>Advertising campaign
<br/><br/><label>LC Class. No.: </label>HF5823.K45 2015  / 020122