Sharma, Sangeeta <br/><br/>
Advertising planning and implementation 

 - 3rd ed. 
 - New Delhi:  PHI Learning Private Limited,   2022 
 - xvi, 440p.  includes bibliographic reference and index 
<br/><br/><label>ISBN: </label>9788195161171 - pbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing