TY  - BOOK
AU  - Naud,Robert,1931-
TI  - Lights, camera, Madison Avenue : : the golden age of advertising
SN  - 9781476662336 - pbk
AV  - HF6146.T42 N38 2015
U1  - 659.14/309730904 
PY  - 2016///
CY  - North Carolina,
PB  - McFarland & Company, Inc., Jefferson, 
KW  - 1. Television commercials
KW  - History
KW  - 2. Advertising
KW  - 3. Advertising executives
N2  - "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--
ER  -