Naud, Robert, 1931- <br/><br/>
Lights, camera, Madison Avenue :   the golden age of advertising 

 - North Carolina, :  McFarland & Company, Inc., Jefferson,   2016 
 - viii, 198 pages ; illus.,  includes bibliography & references 
<br/><br/> "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"-- 
<br/><br/><label>ISBN: </label>9781476662336 - pbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Television commercials--History<br/>2. Advertising--History<br/>3. Advertising executives
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / N38 2015 
<br/><br/><label>Dewey Class. No.: </label>659.14/309730904